Services

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

Current Projects

We’re putting the focus on viral distribution by using social networks and community sites as the central hubs to support awareness about this innovative video-based math tutoring service.

Interest, not acquaintance, drives dialogs. Identifying individuals who are sharing personal stories about what they like and linking those dialogs to support awareness and user registration is just the start for our Twitter integration project with this emerging social network.

Florida Island Vacation Destination + User Generated Content = Really Fun Project. But don’t tell anyone just yet. Creative and site development, localized business directory database, content management system, user generated content and local search optimization. Very exciting. Thanks to Google Maps for the image.

Marketing Services

Today, marketers are increasingly excited about word-of-mouth (WOM) marketing and its growing role in customer acquisition, customer retention and other key brand initiatives linked to customer-facing strategies. Despite its budding popularity, advertisers who use WOM marketing face serious challenges, due in part to a false sense of simplicity surrounding the practice of WOM.

Even among high-level marketers, WOM has come to be viewed as an oasis of sorts; it is perceived to be cheap, simple and painless to implement. While this impression recognizes the potential effectiveness of WOM strategies, it often leaves organizations hard-pressed to negotiate rapidly changing campaign dynamics, and stymied in their efforts to navigate an increasingly confusing range of vendors and solutions.

The best WOM campaigns are based on a process of communicating advice or other information from one person to another, or from one person to a small group or online community. These efforts are typically supported via web-based publishing and communication tools, as well as verbal exchanges. While WOM is a natural, pre-existing social occurrence, WOM marketing is a transformational strategy intended to stimulate favorable brand, product or service recommendations and referrals from one individual or group to another. Organizations that have established a “relationship vision” or customer engagement strategy for participating individuals in WOM campaigns are also more to connect the best tactics to support amplified consumer referrals for a product or service, and implement the most effective strategies for tracking campaign activity.

In a marketing context, ideas or content sent through these nascent channels are sometimes categorized as “viral marketing,” due to the ease with which data and information can be passed on to private and personal networks.

Audience Machine’s translate the “idea” of word of mouth into cost-effective communication, acquisition and retention initiatives to boost brand equity and ROI. Our services are tailored to our individul client’s needs but often include:

Monitoring Online Dialogs
Participation-based Campaigns (video, audio, wireless)
Identification of Undiscovered Communities
Branded Content Distribution
Seeding & Sampling
Reputation Management & Blogger Outreach