I wrote an article for iMedia Connection that was published today titled 6 Ways to Simplify Social Media Updates.  The piece maps out a simple and powerful way to spending more time communicating with customers and less time having to update profiles.

I’d love to hear what tools your using.  Please add your recommendations in the comments I’ll publish out the list.

PostRank is launching a Discovery Engine to support dialog monitoring.  The announcement is not earthshaking news but the announcement is an interesting industry twist with individual collaboration vendors spinning out their own dialog “discovery” tools.  Finding dialogs is one thing but finding business value is another.

As Discovery Engines evolve from simple pointers that identify the location of a dialog to a reference tool that can be used to help initiate new conversations among individuals with shared interest you have to wonder about how marketing will evolve.  These tools could lead to content generators of segmented page content that shed light on the deep web of unranked and unindexed user generated information.

I think PostRank’s announcement also points to the beginning of the end for big monitoring vendors.  How does the army of PostRank announcements impact big dialog monitoring players like SM2’s Techrigy?  Who knows but I’m interested to see how PopUrls.com and Alltop.com (Guy Kawasaki’s aggregation platform #guykawaski) move from conversation clearinghouses that aggregate dialogs to businesses that become audience engagement generators.

Very exciting stuff… Here’s the announcement that has me think:

From:     info@aiderss.com
Subject:     Discover and share great blogs with PostRank!
Date:     April 7, 2009 2:19:57 PM EDT
To:     todd(at)audiencemachine(dot)com
Reply-To:     beta@aiderss.com

Hello, we have some exciting news about PostRank, and want to share it with all of our community!

We’re launching the PostRank Discovery engine, which enables everyone to:

- discover the most timely, relevant, and engaging content online
- search and segment content by specific topic areas and interesting and influential publishers
- create, share, and subscribe to the the best curated and auto-updated reading lists.

You already have an account on postrank.com, so you’re ready to get started. Head over to the PostRank website (http://postrank.com/register) and create a profile. You can use your existing login information — email and password or OpenID.

Check out these topic lists created by people in the know:

Marketing by Joe Thornley: http://beta.postrank.com/user/thornley/topic/marketing
Venture Capital by Jim Murphy: http://beta.postrank.com/user/jimmurphy/topic/vc
Ruby by Ilya Grigorik: http://beta.postrank.com/user/igrigorik/topic/ruby

And here are some of our most popular topics:

Moms: http://postrank.com/topic/Moms
Politics: http://postrank.com/topic/Politics
Technology: http://postrank.com/topic/Technology

Once you’ve created a profile, all the feeds in your account will be publicly viewable by default. You can make feeds private if you like. (That is, only you will be able to see your subscription to that feed, and only if you’re logged in to PostRank.com.) You can change your feed privacy settings on your account’s Subscriptions page once you’re logged in.

For more information on what PostRank Discovery is all about, check out the blog post: http://blog.postrank.com/2009/04/05/postrank-delivers-the-best-blog-discovery-engine/

And for a quick start overview: http://blog.postrank.com/introduction-to-postrank-discovery/

If you have any questions or problems, please let us know via:

- email: melanie@aiderss.com
- Twitter: http://twitter.com/aiderss)
- Get Satisfaction: http://getsatisfaction.com/aiderss

We hope you’ll love PostRank Discovery as much as we do!

The AideRSS Team

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