Viral Marketing

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

Current Projects

We’re putting the focus on viral distribution by using social networks and community sites as the central hubs to support awareness about this innovative video-based math tutoring service.

Interest, not acquaintance, drives dialogs. Identifying individuals who are sharing personal stories about what they like and linking those dialogs to support awareness and user registration is just the start for our Twitter integration project with this emerging social network.

Florida Island Vacation Destination + User Generated Content = Really Fun Project. But don’t tell anyone just yet. Creative and site development, localized business directory database, content management system, user generated content and local search optimization. Very exciting. Thanks to Google Maps for the image.

Client: Simon & Schuster - UltraMetabolism

Campaign Launch Date: January 2006

Campaign Duration: 7 months

CHALLENGE:

Promote a new book launch in the Health and Wellness category using social media to drive book sales, facilitate community dialogs and build a consumer database.

ACTION:

Simon and Schuster contracted the Company to Wireframe, Design, and Code a community site to support the release of a new dieting book “UltraMetabolism.” The custom community site and content management platform contained 57 unique tools from calendars, message boards and blogs to video, health trackers and audio messages. The site introduced a data capture element positioned on homepage with a strong call to action and minimal data requests. Included was a “beta” program for participant profiles prior to official launch of book to populate community areas.

Additionally, a tactical, email-marketing model was created to continue and foster new online dialogs so that we could move new members from viewers to buyers. Email was used as an alerting tool to notify community members about new blog posts. Amazon.com and other online retail links were incorporated to facilitate the purchase of the book.

RESULTS:

- UltraMetabolism reached #5 on The New York Times bestseller list and was the #1 dieting book on Amazon.com for two consecutive weeks.

- The data capture and free chapter offer generated a 23% conversation rate and resulted in a consumer database with over 150,000 new valid records.

- Email alerts as a notification system support onsite dialogs with some blog posts generating nearly 1,000 comments.

- 3 additional print runs - for a total printing of 245,000 books, followed the original print run of 40,000.

More Case Studies > Advocacy Campaign, Blogger Outreach, Video Distribution