Video Content Distribution

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

Current Projects

We’re putting the focus on viral distribution by using social networks and community sites as the central hubs to support awareness about this innovative video-based math tutoring service.

Interest, not acquaintance, drives dialogs. Identifying individuals who are sharing personal stories about what they like and linking those dialogs to support awareness and user registration is just the start for our Twitter integration project with this emerging social network.

Florida Island Vacation Destination + User Generated Content = Really Fun Project. But don’t tell anyone just yet. Creative and site development, localized business directory database, content management system, user generated content and local search optimization. Very exciting. Thanks to Google Maps for the image.

Client: Non-Profit Organization

Campaign Launch Date: Summer 2008

Campaign Duration: 5 months

CHALLENGE:

Raise awareness for a popular rock band’s national tour by creating a karaoka-like music competition.

ACTION:

Create a first-of-its-kind dual upload video technology allowing individuals to take popular songs from the band’s catalogue of songs and use them to create and upload their own videos for the competition! Using a video sharing API (application programming interface), submitted videos were simultaneously auto-populated into a campaign profile to support video syndication similar to loading videos for distribution into a tool like HeySpread. In addition to an online submission process, a custom upload for video content filmed on the road for uploading content from mobile locations was created.

A world luminary supported the creation of promotional videos and an e-book spoof that included contributions from community leaders to support branded content distribution and eliminate the two degrees of separation between advertisers and individuals with a recognized interest. Both the band and the client leveraged their massive PR machines to publish press releases, blog posts and banner creative.

Numerous social networking profiles were created to boost distribution including video, photo, and bookmarking content. Email acknowledgment communications were developed to deliver custom links to a submitter video to drive pass along as well as stimulate viewing and voting behavior for individual videos.

Commenting and voting tools gave viewers the opportunity to participate in all things air and ultimately to choose the winner of the competition.

RESULTS:

- The site was ranked #1 on Google for core client keyword phrases in less than 8 hours after launching the site.

- Hundreds of video submissions were auto populated using an innovative technology that uploaded videos to a YouTube profile each time a new registration was submitted saving time and money from having to manually upload the video files to start the distribution process.

- The videos were viewed more than 650,000 times during Phase I of the campaign based on view counters published on the site.

More Case Studies > Advocacy Campaign, Blogger Outreach, Viral Marketing