Advocacy

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

Current Projects

We’re putting the focus on viral distribution by using social networks and community sites as the central hubs to support awareness about this innovative video-based math tutoring service.

Interest, not acquaintance, drives dialogs. Identifying individuals who are sharing personal stories about what they like and linking those dialogs to support awareness and user registration is just the start for our Twitter integration project with this emerging social network.

Florida Island Vacation Destination + User Generated Content = Really Fun Project. But don’t tell anyone just yet. Creative and site development, localized business directory database, content management system, user generated content and local search optimization. Very exciting. Thanks to Google Maps for the image.

Client: Member Association & Film School

Campaign Launch Date: Spring 2008

Campaign Duration: 7 months

CHALLENGE:

Encourage participation and co-creation while engaging millions of people to participate in an important cause.

ACTION:

Designed and launched a competition site to give a select group the opportunity to share their unique perspective and visions in film. The site was created using a content management system that allowed filmmaker content to be neatly threaded together by film, votes, comments, personal profiles, blogs, social profiles, embed tools, forward to a friend sharing tools as well as content pages about the sponsors. A content distribution network was implemented to support on-demand high-quality 700 dpi flash video player. A Flash/Flex-based widget was developed with a customized database that allowed the widget to live on multiple platforms and social networks.

Major partners were recruited to expand visibility via site badges and email marketing communications as well as a creating fan pages on social network sites, blog posts published by the client, bookmarking of content links and outreach to top film reviewers in numerous categories to support pass along and viewing.

Voting tools were employed to select finalist pool. The voting tool included capcha (security window) with IP by browser vote tracking.

RESULTS:

- Votes cast for the films during the first 24 hours exceeded expectations.

- The campaign helped drive brand engagement and measured actions

- Pre and post research revealed that the films were highly impactful

More Case Studies > Viral Marketing, Blogger Outreach, Video Distribution