About

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

LEADERSHIP

Todd Tweedy, CEO

15 years of political grassroots, online viral marketing and community development experience
Nationally renowned expert in word-of-mouth marketing
Author of Perceptions, Practices and Ethics in Word of Mouth Marketing
Software and website design awards
Search engine optimization and marketing veteran

As CEO of Audience Machine, Todd Tweedy is responsible delivering technology-enabled community marketing and search engine marketing services to achieve cost-effective online customer acquisition and revenue goals.

Mr. Tweedy’s client experience includes Sylvan Learning, Rolex, AOL, LikeMe, MTV, Microsoft, Metagenics, Netscape, MTV Networks, Quest Communications, Discovery Channel, FedEx, US West, US Airways, Volkswagen, Audi and Scholastic among many others.

Mr. Tweedy has authored numerous articles on ecommerce and email as well as the word of mouth industry study Perceptions, Practices & Ethics in Word-of-Mouth Marketing that has been downloaded over 150,000 times since being published in May of 2006. Mr. Tweedy also authored The Neighboring Marketing Model published by Internet.com in 2002 on how to leverage public instant messaging networks to support acquisition marketing.

Todd is a big-picture technology-driven marketing geek with documented ability to drive strong acquisition growth and online sales. Vast e-commerce experience from airline reservation systems to book sales and from affiliate marketing to viral and social networking over 16 years with B2C & B2B leadership for startups, ad agencies as well as Fortune 500 firms.

Mr. Tweedy has served on a number of boards including National Advisory Board for The History Makers, the nation’s largest African American video oral history archive. In addition, Mr. Tweedy is a former member of The Social Media Collective, a group of industry leaders in the social media arena and is a member of the Board of Directors for VBMA – Viral & Buzz Marketing Association. Mr. Tweedy formerly blogged for Corante.com, a business strategy and technology application publisher and was president and chairman of the board for The New Media Society of Washington, DC.

Mr. Tweedy has co-chaired conferences for JupiterMedia on enterprise instant messaging integration and marketing. He has spoken at numerous conferences on word-of-mouth, cost effective interactive marketing, search engine marketing, and instant messaging across the United States as well as in Europe, Asia, and South America.

Todd lives St. Paul, Minnesota with his wife and three children.

Our Sweet Spot

Our sweet spot is in leveraging social networking tools to amplify user generated dialogs to drive brand connections and ROI to make social network marketing more predictable, valuable and measurable for clients. Audience Machine looks for opportunities to combine the power of communities and enterprise social engagement to:

Connect individuals with shared interests
Uncover new dialogs and networks
Drive user pass along using viral technologies and consumer connections
Improve social profile visibility through search optimization
Stimulate new levels of consumer participation within online communities

Who Do We Work With?

Audience Machine can become an extension of a marketing team to provide need expertise or development and implement online acquisition marketing programs. In many instances, we partner with ad agencies, public relations firms and donor development groups.

We also work with CMO’s, VP’s and Directors of Marketing and Emerging Media teams to craft and implement cost effective digital media campaigns. Audience Machine client engagements include:

Strategic planning
Search engine visibility
Online media planning and buying
Dialog monitoring
Landing page optimization and testing
Website and or application development
Social network profile development
Web analytics tool integration (Omniture and Urchin/Google Analytics)
Performance monitoring and reporting