Audience Machine™ Ad Agency Leadership Team supporting Internet Marketing Technology, Online Communities, and Viral Marketing

About Audience Machine

Audience Machine Inc. is a technology-enabled digital audience generation company.

Our firm provides social networking, community engagement practices, search engine optimization, online media planning and buying, application development, dialog monitoring, web analytics, and creative design services that connect the interests of individuals and organizations.

Our goal is to provide organizations interested in, or even intimidated by, digital media marketing with data and guidance designed to help them integrate this exciting strategy into their marketing and media plans.

Community Tools

Audience Machine is skilled at using both proprietary and open source tools that amplify dialogs to drive brand preference and ROI. It’s all about combining the power of community participation and social networking to drive business growth and customer satisfaction.

Team Experience

Video Content Distribution

Client: Non-Profit Organization

Campaign Launch Date: Summer 2008

Campaign Duration: 5 months

CHALLENGE:

Raise awareness for a popular rock band’s national tour by creating a karaoka-like music competition.

ACTION:

Create a first-of-its-kind dual upload video technology allowing individuals to take popular songs from the band’s catalogue of songs and use them to create and upload their own videos for the competition! Using a video sharing API (application programming interface), submitted videos were simultaneously auto-populated into a campaign profile to support video syndication similar to loading videos for distribution into a tool like HeySpread. In addition to an online submission process, a custom upload for video content filmed on the road for uploading content from mobile locations was created.

Viral Marketing

Client: Simon & Schuster - UltraMetabolism

Campaign Launch Date: January 2006

Campaign Duration: 7 months

CHALLENGE:

Promote a new book launch in the Health and Wellness category using social media to drive book sales, facilitate community dialogs and build a consumer database.

ACTION:

Simon and Schuster contracted the Company to Wireframe, Design, and Code a community site to support the release of a new dieting book “UltraMetabolism.” The custom community site and content management platform contained 57 unique tools from calendars, message boards and blogs to video, health trackers and audio messages. The site introduced a data capture element positioned on homepage with a strong call to action and minimal data requests. Included was a “beta” program for participant profiles prior to official launch of book to populate community areas.